For starters, I have changed all of my page titles. This is what appears at the top of the window to tell you which page it is as well as what shows up in the header for the search results. My pages were previously titled “MWynne.com Photography – Page” (Page being Home, About, etc.) This made my ranking jump for people that search for “mwynne” or “mwynne photography” but for all the people out there that don’t already know who I am… it wasn’t doing much good. Now my titles are “MWynne.com Photography | Page | Architectural, Editorial and Lifestyle Boston Photographer”. Basicly I have just thrown in some more keywords for the crawlers to find.

    Next, I created second copies of all my pages and eliminated the dynamic photos to be replaced by good old fashioned text.

    Here is a cutout of my webpage dynamically, using photos with the text fonts and styles that I like:

    Now this is using text for SEO:

    The differences are subtle, it is only in the appearance of the text but, for a photographer, appearances are everything. Now I jut have two versions of my website, one for everyone to view and one just for search engines and mobile users.

    I did the same thing with my galleries. I like the look of an embedded flash gallery, but search engines can’t see what is going on. So now I have a gallery the way I like it and a copy for search engines and mobile devices.

    This is the flash version:

    And this is the HTML version:

    HTML isn’t as pretty but now search engines can see the content as well as mobile users(iphone requires yet another gallery version). All this to climb the ranks on search engines and I am sure that there is still more that will have to be done later. My biggest concern right now is that google is seeing more of my site than I thought and now I am going to get hit for repeat content.

    One last thing, incoming links are huge for search engines, and the text in the line is just as important. I try to comment on other peoples blogs as much as I can with Boston Photographer as my nickname. To see how it is working just do a search for Boston Photographer